O melhor lado da Relatórios de desempenho
O melhor lado da Relatórios de desempenho
Blog Article
Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
Real-time bidding (RTB) is the process by which companies buy and place ads online through automated auctions. Real-time bidding takes the work out of advertising by making it possible for advertisers to place hundreds and thousands of ads online, often in less than a second, without needing to individually reach out to online publishers.
However, such a simplification has a downside—it results in misconceptions and unclarity. Aren’t you here because of confusing controversial RTB definitions? Now is the time to cross your t’s and dot your i’s. Together we’ll learn what real-time bidding is, how it works, and how you can take advantage of it. What Is Real-Time Bidding?
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Every time a user visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
Faster speed: Thanks to the bidding and advertising process taking less than a second to complete, advertisers get instant feedback on what’s working (or isn’t) and can optimize as needed.
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Programmatic guaranteed means you take part in private, invite-only auctions. RTB programmatic implies that you buy impressions on open auctions. For a deeper dive into the difference between the three types of automated media buying, check out our programmatic vs. direct advertising comparison. How Real-Time Bidding Works
The precision of the real-time bidding algorithm allows marketers to spend their ad dollars on high-value impressions.
There are also many considerable benefits of real-time bidding for publishers. One is generation of revenue from remnant ad inventory. With SSP platforms, publishers can also control which advertisers can buy and place ads on publishers’ websites.
Someone in your target audience who frequently researches Publicidade em aplicativos parts for sports cars visits a popular racing blog that just so happens to have ad space. If your ad has the winning bid, it will be on that website in front of someone interested in what you’re selling.
These auctions take place in milliseconds, dramatically cutting the time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
It’s important to note that advertisers don’t pay for each individual impression. Instead, publishers charge based on eCPM, or the cost per thousand impressions.